All winning websites are powered by HEBS Digital’s proprietary content management system technology, the smartCMS®. With over 30 revenue-generating modules (and counting) such as the Smart Personalization Engine, Complete Merchandizing Platform, Reservation Abandonment Application Suite, Technical SEO Module, and more, the smartCMS empowers hoteliers to drastically boost direct bookings, lower distribution costs, and engage, retain and increase lifetime value of guests. “Our brand is iconic to not only Texans but travelers from across the country, so it was important for the next generation of our website to reflect the imagery, clean-lines and modern-sophistication which are the hallmarks of the ZaZa experience. Our branding team… in partnership with HEBS did an excellent job of communicating the day-to-day look and feel of our properties,” said Matthew Nuss, President of Hotel Operations at Hotel ZaZa. Get the full story at HeBS Digital