Upon starting the project, HEBS Digital performed a content audit, inventory, and gap analysis identified key areas for optimization across UX, creative and SEO disciplines. With all team members aligned on a strategy to create a new, revenue-generating website for Loews Hotels, HEBS Digital designed and develop a new site that includes: - A Spotlight Search functionality with fast, type-ahead search that allows users to effortlessly find relevant content on the website - An intuitive booking widget that remembers the visitor’s selection and displays it throughout the site and during future visits - A fully-responsive website experience built on the latest web coding standards. - A fully-integrated, custom booking engine for a streamlined experience on all devices Get the full story at HEBS Digital