The Rooms Showcase Module is an innovation meant to help hoteliers upsell rooms, speak to specific customer segments, and highlight accommodations features that separate their property from the competition. The module targets the two-thirds of website visitors that do not initiate a booking, leaving them unexposed to the in-depth room details typically featured in the booking engine. Dynamic, streamlined and illustrative content, the design makes the ‘shopping’ process easy for site visitors by displaying rich imagery first with the option to dive deeper into text content to learn more about a particular accommodation style. “The purpose of the hotel website is to engage users and sell rooms, said Max Starkov, President & CEO of HeBS Digital. “Though many hotel websites fall desperately short when it comes to truly showcasing the hotel’s main product: their rooms. The Rooms Showcase Module engages visitors and captures conversions by delivering images and information that inspire guests and ultimately lead to bookings. The module is an important addition to the smartCMS and a game-changing addition to the hotelier’s arsenal.” Get the full story at HeBS Digital