Serenata will operate as the “CRM Division” of Hotel360 with HeBS Digital’s President & CEO, Max Starkov, as Hotel360’s Global President & CEO. Serenata’s Management Team, including CEO Johann Deil, President Dieter Dirnberger and CTO Manuel Deil will continue in their current roles. The combination of HeBS Digital and Serenata under Hotel360 is part of a bigger overall strategy to accelerate global expansion and provide the hospitality industry with best-of-class hotel technology, products, and services fundamental to engage and retain past/future guests, increase direct bookings, and lower acquisition and distribution costs. Get the full story at HeBS Digital