Included in the HeBStrategy Q1 2016 Edition: - The Q4 Shortlist & Q1 What’s Next Summary: Get a snapshot of the hospitality industry’s most important headlines last quarter and a look at what to focus on in Q1. This section covers last quarter’s news on the major mergers and the growth in OTA bookings as well as how to launch a property-direct program and how to use real-time data in Q1. - Articles + Webinars & Live Video: A summary of HeBS Digital’s latest articles and events from Q4, including “2016 Checklists to Maximize Revenues” from SEO, Multi-Channel Campaigns, SEM, and Social Media, as well as a live panel with HSMAI Digital Marketing Council members discussing the “Pseudo OTAs.” - Multi-Channel Campaigns: A Multi-Channel Campaign Guide featuring creative ways to generate last-minute bookings, fill rooms on weekdays, and boost low season occupancy rates. This guide highlights how to tackle winter weekday and weekend needs, as well as last-minute and advanced bookings. - Metrics That Matter: Benchmarks allowing hoteliers to see how their property stacks up in the industry. This quarter’s metrics focus on twitter, display advertising, email retargeting, and personalization with the goal of capturing bookings with longer lengths of stay. - Idea Shop: Come to the Idea Shop for concrete recommendations to address occupancy needs and take advantage of upcoming holidays with creative marketing ideas and special packages that will make a big impact on direct online revenues. Download the whitepaper at HeBS Digital