One of the best things when the former GoTo paid search service arrived nearly 10 years ago was that it soon began offering a free tool allowing you to see what people were searching for, ranked by popularity of search. GoTo renamed itself Overture, and the Overture Search Term Selection tool was an essential component of any search marketer's toolkit.

Yahoo later purchased Overture, and the tool to support Yahoo Search Marketing customers was renamed again, though it continued to operate as normal. Then Yahoo rolled out its new Panama paid search system, and the tool seemed abandoned, as a result.

Yahoo promised earlier this year that a new tool would be coming, and one was delivered last month. But compared to the old tool, it's a joke.

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