Hilton has teamed up with Opera Mediaworks and agency partner OMD to roll out the mobile-first campaign, which brings individuals on a virtual vacation to the hotel chain's Barbados property. As more brands begin experimenting with 360-degree video, the hospitality industry is likely to adopt the technology quickly, due to its ability to allow travelers to discover new places, tour various resorts and take an interactive journey to a potential destination for their next trip. “This is the first mobile video campaign we have embarked on for Hilton Hotels & Resorts as part of our larger brand initiative, Our Stage. Your Story, which is all about reminding audiences why they should travel and helping them turn their travel dreams into reality,” said Mary Beth Parks, senior vice president of global brand marketing at Hilton Worldwide. “In this 360-degree video, we not only wanted to create a fully immersive experience of one of our beautiful hotels, Hilton Barbados Resort, but create a new avenue for travelers to instantly book their dream trip - our video includes an end card that is directly integrated with Hilton.com's booking system so that if viewers are inspired to book their next vacation, they can do so in that moment.” Get the full story at the Mobile Marketer