The hotel chain has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton." In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay." The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. Get the full story at Ad Age