The hotel marketer is following up its “Stop Clicking Around” campaign with a partnership featuring performer Derek Hough, whose own inspiration board is available on the online hub. Hilton has been placing a bigger emphasis on fresh, digital content recently as it ramps up to keep its brand at the forefront of social media users’ newsfeeds and minds. “The smartphone is becoming travelers’ top companion, giving them 24/7 access to apps, Web sites and social channels while they’re on-the-go,” said Mary Beth Parks, senior vice president of global brand marketing at Hilton Worldwide. “This growth of technology has shifted travelers’ perceptions of when and how they want to be communicated with, and has widened the number of touch points Hilton Hotels & Resorts has with them. “As such, we’re committed to providing exceptional experiences and service to them no matter the communication medium they use and to ensure we’re reaching them where they are spending much of their time. We will continue to optimize the site as it evolves.” Get the full story at the Mobile Marketer