"Our goal is to connect with them so they understand who we are, what we stand for and the experience we can offer them as a traveler," Christa-Cathey says in a release. "The language of today's traveler is unique, and Hilton Garden Inn wants to communicate with the traveler in ways that will build familiarity and create emotional connections that lead to lasting relationships." The campaign will be executed through a variety of media outlets with a strong focus on print in publications such as The New York Times, BusinessWeek, Men's Journal, Shape, Budget Travel, More and USA Today. The campaign includes non-traditional placements via double-decker bus wraps in New York City and Washington, D.C., Delta and United Airlines in-flight TV spots and gate displays, and a series of advertorials in Men's Journal. Get the full story at MediaPost