The program’s name itself, “WowMakers,” stems from the experiences travel professionals create for their clients through careful planning, great attention to detail and seamlessly handling crises behind the scenes. Hilton’s new online audio-visual “Museum of Wow” showcases stories from travel professionals describing moments they went above and beyond for their client, even something as small as arranging champagne upon arrival. The first set of WowMakers was introduced last week at Hilton’s annual customer event during IMEX in Las Vegas. Mindy Halpert, conference manager at Consortium for School Networking, transformed her company’s annual retreat in an indoor ballroom into an interactive camp, complete with trees, tents and an indoor campfire built from light-sticks and burlap. The initiative, Hilton’s largest B2B marketing initiative, also offers travel professionals a revamped website with new resources such as tips, including “When negotiating, think beyond room rates” and “Book early to get the location that you want,” and convenient access to Hilton’s planning information like food and beverage. Hilton also expanded its “Meet with Purpose” program to include a health-focused package, incorporating healthier food options and activity breaks during meetings. New menu options include steel-cut oats with seasonal fruit, fruit smoothies and personal salads. Get the full story at Travel Market Report