The hospitality brand is bringing a mobile-centric whirlwind of content to consumers as it ramps up to drive digital bookings and bolster its number of social media followers. Hilton’s strategy will likely help it reach a wider audience, suggesting that other hotel marketers should ensure that their overall marketing strategies include both broad and specific targeting tactics. “Hilton’s utilization of broad-reach media to drive direct reservation was a very smart move, and highlighting its best-in-class mobile app for hotel consumers throughout the ad should certainly help to generate more sign-ups and download activity,” said Steven Solinsky, client manager at Millward Brown Digital. “Across Web platforms (mobile and desktop), the hotel chain has created a well-integrated experience that reinforces both the direct reservation and HHonors app benefits.” Get the full story at the Mobile Marketer