Hilton and TripAdvisor announced a partnership to make Hilton's portfolio of 13 world-class global brands accessible in the TripAdvisor instant booking marketplace. Hilton, comprising nearly 789,000 rooms across 104 countries and territories, is the latest major hotel company to join TripAdvisor instant booking. The partnership will expand TripAdvisor's instant booking inventory and give travelers even more room options when shopping for lodging on the world's largest travel site*. "At Hilton, we're always reimagining the experience for our guests and looking for new ways to make travel easier," said Danny Hughes, senior vice president and commercial director, Hilton. "We are committed to working with booking partners, like TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands." Get the full story at Yahoo! Finance