M&M, or ‘Moms & Millennials,’ are normally the go-to sectors that are targeted by the majority of leisure travel campaigns, while men are typically bombarded with business-focused travel ads. Now, the Hilton Hotels & Resorts chain has spotted a previously un-tapped opportunity and is shifting its marketing tactics to a typically untouched audience: men and fathers. With a mission statement, ‘Empowering men to plan the perfect trip,’ a male traveler can visit the platform for inspiration of future trips, fill out quizzes and discover new spots for vacation. The site also features advice columns where budding travel connoisseurs can read up on how to get the most out of their next travel journey. Get the full story at PSFK Related Link: Hilton Travel MANager