"We think when you have a brand like ours, you don't need gimmicks, and you don't need shtick," said Mark Weinstein, Hilton's senior vice president and global head of loyalty. Hilton will make four primary changes to the program this year. By the end of this month, the company is following the strategy of some airline frequent-flyer programs by allowing members to use a combination of loyalty points and cash -- as opposed to points alone -- to redeem reward stays. Hilton Honors members will also be allowed to pool points with as many as nine other friends or family members, a helpful feature for customers booking group stays. Get the full story at Travel Weekly