The digital check-in capability, which enables guests to choose their preferred room from digital floor plans or room lists available on mobile devices and laptops, has already seen wide success from guests that were able to use it at select hotels in 2014. The wider rollout comes months before the hotel brand’s spring 2015 introduction of mobile room keys to its Hilton HHonors rewards program members at its Canopy by Hilton, Waldorf Astoria Hotels & Resorts, Hilton Hotels & Resorts and Conrad Hotels & Resorts brands. “Digital check-in with room selection is an industry first,” said a spokeswoman for Hilton Worldwide, McLean, VA. “Never before have travelers been able to select their exact hotel room from a digital floor plan, using their personal digital devices. “The tool also allows guests to customize their room by pre-ordering amenities, such as champagne or extra pillows, to be ready in room upon arrival. Delivered to HHonors members at scale across 650,000+ rooms at more than 4,100 properties and 11 brands, room selection offers our HHonors guests a consistent, personalized experience globally.” Get the full story at the Mobile Marketer