Yesterday at the World Travel & Tourism Council’s Global Summit in Dallas, however, Hilton Worldwide CEO Christopher Nassetta seemed to temper his company’s official stance on booking direct. “I think the OTAs, we’ve had a very healthy relationship with them for a long, long time,” Nassetta said. “I think they are good businesses and they can be good partners. I think it’s like anything, you know, on the right terms. We have great partners that we procure all sorts of products and services from. We always want those to be on the right terms.” Later, Nassetta said, “Of course I would prefer that they [guests] come to us directly and have a direct relationship. It would be silly for me not to think that way. It’s also silly for me to think that I’m going to be able to get everyone directly. The OTAs are a good partner for us to be able to access customers that we might not otherwise be able to access.” Get the full story at Skift Read also "Marriott officially launches “Members Get More by Booking Direct” campaign"