Curio - A Collection by Hilton and Gavin DeGraw’s new partnership aims to help travelers snag the inside scoop on select United States cities as well as insider tips on how to experience these destinations like a local. One of Hilton’s newest subsidiaries, which consists of a hand-picked selection of upscale resorts, is attempting to reach mobile-savvy travelers with a microsite that includes several city guides, containing insider tips on the best local attractions. Each featured city hosts a Curio hotel, as well as one of Gavin DeGraw’s upcoming concert dates, enabling consumers to get as much inspiration as possible before booking a stay. “Mobile is an integral aspect of every consumer’s life – for work, play and travel – and we know that mobile is one of the best ways to connect and engage with consumers,” said a brand spokesperson for Curio – A Collection by Hilton. “With Curio guests being savvy and adventurous, we want to ensure they can easily and efficiently access engaging content and our #CitiesbyCurio Local Guides to help them experience destinations like a true local. “This in mind, it’s been a strategic choice to build websites and marketing programs – including – that are optimized for mobile access.” Get the full story at the Mobile Marketer