What many of these companies have begun to focus on is building interesting add-ons or smaller features to differentiate their product offerings. This trend has major implications for how hotels will pick and choose their software in the future – from a full-stack, all-in-one approach to a much more modular approach. While data has been a hot topic for years now, this year marked a notable shift in how HITEC attendees talk about data. What had in past years been a debate about collecting and storing data has now evolved into a conversation about how to make this data more useful and accessible for hotels. As a result of this change in mentality, hotels should begin to see better-integrated technology and more opportunities to store and analyze their data in one location, rather than several. Get the full story at SnapShot