As online travel agents like Kayak become overcrowded with ads, a new generation of apps aims to offer a more curated experience. Founder and CEO Gillian Morris was inspired to launch Hitlist after her years working abroad, when she routinely sent friends the best airfare deals in efforts to convince them to visit her. In this article, Morris shared with L2 some insights gleaned from the business. Get the full story at L2 Related Link: Hitlist