Online travel company Hutchison-Priceline (Travel) Ltd Inc is considering entering the mainland China market, although concerns about online payment and regulatory restrictions will first need to be resolved, the company told XFN-ASIA.

In a written response to questions, the company, which is a joint venture of Hong Kong's Hutchison Whampoa Ltd and US-based priceline.com Inc, said it is considering expanding into mainland China, but there are a number of considerations it is looking into before it decides.

It said it would need to address issues of online payment. "Although there is PayPal and AliPay in the market, what priceline want to see is the maturity of credit card payment," it said, "Credit card adoption remains a major concern."

At present, the market in China still requires extensive manual operation, and this will effect the cost efficiency of business, it said.

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