For example, guests who purchase a special holiday deal via an OTA are uniquely receptive to new hotel brands during this time, as it’s an opportunity to build special memories with that brand. To develop loyalty with new guests, however, successful hotels understand the importance of developing an ongoing marketing strategy that goes beyond the short holiday booking window. This year, consider the following strategies to implement a more holistic approach that will allow you to capitalize on the busy season and build long-term relationships with seasonal guests. Get the full story at Revinate