Holiday Inn Express’ is aimed at aggregating content about consumers’ stays at the hotels via social media, pictures and videos. Consumers are prompted to create short videos and upload photos via the site that show their knowledge and tag it with the hashtag #staysmart via the site. Vine, Instagram and Twitter are all ways that consumers are encouraged to upload content. Additionally, users can submit YouTube videos that are less than 15-seconds long. Additionally, Holiday Inn is using its microsite and campaign to spur mobile bookings. A button in the top right-hand side of the screen encourages consumers to make a booking and links to the homepage of the company’s mobile site. Get the full story at Mobile Commerce Daily