Hotels sell an intangible product, with consumers unable to touch or experience a certain property before booking. Convincing them to buy then relies on a combination of loyalty and positioning. Luxury hotel brands are feeding the insatiable consumer desire for travel research with a number of digital tactics. While consumer reviews on travel Web sites and word of mouth still hold sway over many travel decisions, hotels are becoming increasingly transparent to reel in the consumers busily browsing for their next trip. Microsites, mobile applications, social media feeds and content hubs are employing enhanced research tools to convince consumers to book. Get the full story at Luxury Daily