Holiday Tip 1: Create Content Based On Seasonal Keyword Trends: We know that keyword trends can be seasonal, and the travel and hospitality industry is no different. Your job as a marketer is to uncover those trends and create strategic content campaigns around seasonal keywords. Holiday Tip 2: Optimize Your Content To The Fullest: The first part of your organic search strategy is simple: create useful content around demand. (This content could come in the form of landing pages, a series of blog posts, or informational pages on the site.) The second part of your organic search strategy is making sure the content on your site is findable. Holiday Tip 3: Ensure A Fast, User-Friendly Mobile Experience: So, now you’ve planned to create useful content around demand and make it more findable by the search engines. But how about when they land on your site – what next? Remember that your mobile audience is growing. Get the full story at Search Engine Land