This year’s customer conference is very special as we unite under one brand “Amadeus” inclusive of all new members of the Amadeus hospitality family, hotel SystemsPro and Itesso. The Amadeus Hospitality Customer Conference is specially designed to provide attendees with the opportunity to network, learn, collaborate, engage with thought-leaders, and gain new skills that will gear them up for success in the exciting future of the hospitality industry. The industry’s changing landscape was a popular topic of discussion throughout the general sessions, and developments including OTAs adding reward programs, mega mergers, and the shared economies model were at the forefront of these conversations. Conference attendees were keen to explore this new reality facing the hospitality industry and I was encouraged by some of the dialog that came out of this discussion as we strive to help the industry to adapt to these changes and gear them up for successes Another topic of particular interest throughout the day was the changing profile of hotel guests and how millennials will play a significant role in shaping the future of how we traditionally provided the hotel guest with various services that matches their profile and personal preferences. As demographics change, by 2020 millennials will represent approximately 46% of the work force in the United States. This new hotel guest is more tech savvy, always connected, and more informed than ever before with access to online reviews and social media. Get the full story at Amadeus