How can you navigate all the different social channels your hotel wants to be on and truly engage on the most important ones? Staying active on social media is important in every industry – but especially for the hospitality industry. Social networks have an immense reach – consider that the top five social channels (Facebook, Twitter, Google+, LinkedIn and Instagram) have over 2.5 billion users combined. With travel shoppers turning to social media for vacation inspiration, research and even booking, it’s more important than ever to make sure your hotel is communicating with travelers on a variety of social channels. Not sure where to start? Here are some easy tips to take you through the important components of a successful Facebook, Twitter, Instagram, LinkedIn, and Google+ page. Get the full story at Leonardo