Hilton Hotels and Resorts announced in May it had commissioned six new products from the Peter Thomas Roth cosmetics brand for use in all 540 hotels in 78 countries worldwide. Hilton Hotels and Resorts ended its relationship with its previous beauty partner of four years, Crabtree & Evelyn.Hilton Hotels Corp.'s mid-market brands—Embassy Suites and Doubletree—now carry Crabtree & Evelyn. These marriages and divorces are the result of agreements between hotels and hospitality supply companies, which frequently license beauty brands' names and formulations, then manufacture and sell the amenities directly to hotels. "After about five years, some hotels want a change to a brand that is hot, new, trendy, current—which was one of the requirements for Hilton," said Teri Unsworth, the account supervisor at Sysco Guest Supply who paired Hilton to Roth after an 18-month search process that began with 50 beauty brands. "We are always looking for retail brands that are appropriate for our different customers," said Ms. Unsworth. Hotels, suppliers and beauty brands work together to either create a new line of products or choose an appropriate beauty pairing for each hotel. Get the full story at The Wall Street Journal (free content)