As the U.S. hotel industry marks eight years of continued monthly revenue per available room growth, analysts are digging deeper into performance data to explain the trends behind these numbers and what hoteliers might expect moving forward. Sara Duggan, regional VP of global business intelligence for TravelClick, shared data showing how average daily rate breaks out by channel. “GDS is the highest ADR channel in the fourth quarter,” she said, adding that the assumption is that corporate business is driving that. “Also, the (online travel agency) channel is pushing a higher ADR than brand.com.” That made her pause, she said, and dig into when OTA ADR began to outpace brand.com ADR, and she said that inflection point is happening this year. Get the full story at HNN