The running theme Sojern found while analyzing the data for the Hotel Insights Report 2015 is that there are two major behavior changes rising in the consumer hotel world: - firstly, travelers are spending more time on the hotel path to purchase than they do when looking to buy an airline ticket (US travelers, for instance, are spending nearly 25% more time on their hotel path to purchase compared to their flight path to purchase). - and secondly, booking lead times are getting shorter. While only 2% of all hotel searches conducted by Americans and Europeans alike were three or less days in advance, 5% of hotel bookings were made for last minute stays. Get the full story at Sojern and download the full report a Sojern (free registration)