As it turns out, booking a hotel room tends to gobble up even more time than booking a flight, at least for North Americans, who spent nearly 25% more time on their hotel path to purchase than with their flight path to purchase. That's an additional window of time in which a hotel marketer can reach a consumer on the ever-winding path to purchase and impress an ad or offer a promo. Not only do hotel customers research more, but regionally, North Americans spend 15% more time on average than Europeans researching options before making a hotel booking. As for booking lead times, they're still shrinking fast, and not only for North Americans but also for Europeans. Americans see high levels of search intent on Fridays as travelers increasingly search for last-minute bookings. Get the full story at Travel Weekly