In particular, several things set this conversion flow apart from traditional user flows such as online or telephone booking: - The user can have a conversation to explore options at their own pace, without the need to talk over the phone. - Notifications can be used after an idle period to remind users of an unfinished search, reducing the likelihood of a lost conversion. - The barrier to entry is very low – small hotel chains can create a Messenger bot for a far lesser cost than developing a fully-fledged app. - The system can be automated, reducing the need for expensive human-based customer service. - Facebook has long been a gold mine of personal information, and leveraging it to suggest properties an individual user is most likely to book is a capability that is much harder to achieve through traditional channels. Get the full story at Koddi