The goal for the Venetian is to anticipate how customers want to interact with the brand and be ready at guests' fingertips wherever they decide to explore. "Messaging apps have surpassed social networks in terms of monthly active users, and we saw Facebook Messenger as an immediate and authentic way for our guests to engage with our brand," said Venetian and Palazzo chief marketing officer Lisa Marchese. "We always provide our guests [with] the best rate through direct channels; carrying the booking experience into this app was a natural progression." Open a chat window with the Venetian Las Vegas and the bot offers an abbreviated menu of options, including Book a Suite, About the Venetian, Our Pools and Pets & Policies. Type "pet" into the "conversation" (let's be honest, it's not exactly a thrilling dialogue) and the bot immediately responds with the resort's pet policies and perks. Get the full story at Travel Weekly Read also "Venetian Las Vegas launches bookings via Facebook Messenger" at the Los Angeles Times