Glenn Squires, owner of Pacrim Hospitality Services, said the requirement used to be to understand locations and markets before choosing flags and brands that realized the most value. In most circumstances, after Squires’ hotels hit 70% occupancy, he said, others would enter. “Now we look at flags that give us premium rates and the highest barriers to entry for others,” Squires said, who added long-held relationships between brands, management companies and lenders are altering, with lenders increasingly willing to work with independent properties in markets such as New York City and San Francisco. Get the full story at Hotel News Now