Optimizing the cross-channel experience to align with the traveler’s customer journey is key as mobile becomes the first screen as well as the primary physical-digital connection, according to a report from Sabre. A key finding of the report, “The Future of Hotel Booking – A Guide to Hotel Retailing,” is that technology increases conversion rates by capitalizing on moments when travelers are more inclined to complete a transaction. The findings point to how, as mobile multiplies the paths to purchase and inundates consumers with price and deal information, hotel brands are challenged to connect with guests, particularly in booking a stay. “Travelers interacting with brand properties across devices and platforms are expecting a unifying, consistent experience throughout that allows them to pick up a booking process on one device where they left off another,” said Sarah Kennedy, vice president of marketing and strategic development for Sabre Hospitality Solutions, a unit of Sabre Corp., Southlake, TX. “Developing a comprehensive system for syncing shopper profiles across channels, offering recognized engagements and experiences at every stage of the purchase path, can ensure travelers feel supported regardless of where they choose to book.” Get the full story at Mobile Commerce Daily Read also "Hotel retailing and the modern traveler"