USA TODAY assembled five top hotel executives last month at the Americas Lodging Investment Summit in Los Angeles in the L.A. Live JW Marriott hotel to discuss these changes and challenges. Participating in our fourth annual roundtable were: Wyndham Hotel Group CEO Geoff Ballotti; 21c Museum Hotels President Craig Greenberg; Hyatt Hotels and Resorts CEO Mark Hoplamazian; InterContinental Hotels Group CEO Richard Solomons; and Preferred Hotel Group CEO Lindsey Ueberroth. Q: We surveyed nearly 1,000 of our Road Warriors and asked them if free Wi-Fi influences their choice of hotels. The result: 70.9 percent said yes. Hyatt is now offering free Wi-Fi to all guests. IHG is offering free Wi-Fi to loyalty program members. Is free Wi-Fi finally going to become the norm at hotels? IHG's Solomons: The research you've done is what we see, and one of our biggest "dissatisfiers" that we had a few years ago was Wi-Fi availability, price--and actually how well it worked. If you go back a few more years than I've been in the business, the hotel room was a big advance than what we had at home. How many people at home had air conditioning or separate en-suite bathrooms? In some ways, the wider world moved on faster than the hotel industry. You can go and spend 99 cents on a hamburger at McDonald's and get free Fi-Wi or a cup of coffee. Get the full story at USA Today