Wyndham is aiming to ramp up awareness of its updated Wyndham Rewards loyalty program by offering members the chance to receive 3,000 bonus points if they stay at a branded property through Sept. 7, while Choice Hotels is enabling customers to earn a $50 gift card if they take two separate trips this summer and book accommodations via its mobile application or online. These strategies point to the increased focus on loyalty that hotel marketers are spreading across all digital channels, especially mobile. “Rewards-enabled promotions are important because they help keep members excited about the program and drive engagement, which in turn helps drive loyalty,” said Noah Brodsky, vice president of worldwide loyalty and engagement, Wyndham Hotel Group, Parsippany, NJ. “To help kick-off our new program, we’ve launched a new summer promotion where members earn 3,000 points after just one qualified stay. “It’s an incredibly rich offer that immediately allows members to redeem for a ‘Go Fast’ award night, right out of the gate.” Get the full story at Mobile Commerce Daily