For the study, which was sponsored by Best Western, the GBTA Foundation during December 2014 surveyed a total of 145 travel managers, both GBTA members and nonmembers, within the respective regions. Responses suggest each area's penchant for chainwide agreements owes to different reasons. In the Asia/Pacific region, travel managers use such deals for about 75 percent of all hotel agreements. That could relate to the 76 percent of respondents in the region who ranked brand recognition as one of the most important factors when considering a preferred hotel. In Latin America, where about 80 percent of all agreements are chainwide, the immaturity of travel programs could be driving their use, according to the report. Almost half of the survey respondents in Latin America also indicated their hotel programs rely on TMCs to negotiate rates. In the Asia/Pacific region, two-thirds of survey respondents rely on TMCs for some daily management, but few use them to negotiate rates. The study found no management structure is dominant in either region. Some respondents had one global travel manager responsible for every region, others had regional travel managers that work within a vertical structure, and others had regional travel managers that work within a horizontal structure. Get the full story at Business Travel News Read also "GBTA study finds global hotel programs don’t fit “cookie-cutter” mold" at GBTA