By focusing your efforts on specific data sets and getting creative with how you use them, data analysis will prove to be an actionable and transformative tool for your hotel. The overall goal of data analysis is to track patterns at your property and set yourself up to make accurate predictions. In turn you can plan and strategise towards your ultimate desire: increased revenue. With the right application, you’ll be able to use your data in a variety of ways to make bold plans and prudent adjustments to your pricing strategy. Get the full story at SiteMinder