Speaking at a hotel design roundtable organised by Hotelier Middle East and Commercial Interior Design, Stickman Tribe principal and founder Marcos Cain said: "With regards to Instagram moments it’s a key thing for us. We look at that with every project. "The most recent for us was the Fairmont Fujairah and for us it was about the pool. We look at that with every project, and try and find an area that would lend itself to public identity, so you guys end up with a signature." RSP director Middle East & North Africa Ralf Steinhauer agreed and said: "This is also where you can guide the client a little bit to spend more money." Get the full story at HotelierMiddleEast.com