From May 2016 to May 2017, according to new bookings data from Hitwise, hotels’ market share of all online bookings in the U.S. fell from 31.36 percent to 30.56 percent, or less than a percentage point, while online travel agencies picked up a corresponding amount, seeing their market share of hotel bookings rise to 69.44 percent, up a bit from 68.64 percent a year earlier. “To be honest the shift in share of bookings for hotels versus OTAs is quite small, less than one percentage point change for either camp,” said Rochelle Bailis, Hitwise’s global director of content. “Hotels have lost about .8 percentage points of overall hotel bookings year over year.” Reacting to the Hitwise numbers, Bjorn Hanson, clinical professor with the NYU Preston Robert Tisch Center for Hospitality and Tourism, pointed out that the number of occupied rooms in 2017 are greater to date than in 2016. That means the online travel agencies can be gaining share and big hotel chains such as Marriott and Hilton can be attracting more direct bookings, too, he said. Get the full story at Skift Read also "Hotels aren’t winning the direct booking wars, yet"