When you attempt to appeal to a diverse range of travellers, you will find that your bookings increase and you are able to maximise your profits per guest. 1. Attract locals with events Whether you are operating a large hotel with an expansive property, or you have an intimate boutique location in a quaint neighbourhood within the city, you can still appeal to local residents by hosting events at your hotel. When you schedule events at your hotel, you generate buzz about your brand within the community and you provide yourself with an opportunity to earn extra revenue. Get the full story at SiteMinder