Despite the fact that they’re so easy to use, or perhaps because of it, e-RFPs also are causing their fair share of frustration for both planners and hoteliers. Hotels can’t handle the volume in a meaningful, cost-efficient way and planners are frustrated by a lack of response, the slowness of response, or incomplete responses. Planners and hoteliers met their e-RFP challenges head on at the recent Pharma Forum, a conference that educates pharmaceutical company meeting managers, co-organized by MeetingsNet and CBI. It was held in Orlando in March. “If we compare lead volume in 2008 to today, it’s quadrupled,” said panelist Julie Hills, managing director, corporate group sales, Hilton Worldwide, at a breakout session on e-RFP best practices. “Our sales forces have not quadrupled in size. Small things can help us do a better job for you. If you know your preference is warm weather in a national search, it helps enormously if you put that in the comments section.” Hills also spoke on a panel called “Tell It Like It Is: Learn from Hotels About Their Pain Points.” E-RFPs dominated that discussion as well, in which Marriott, Hyatt, IHG, and Starwood sales specialists were also represented. Get the full story at MeetingsNet (free registration)