“The big question today is ‘Is this a recovery we can stand behind and feel comfortable about or is this a recovery that is going to hold?’” said Vail Brown, VP of global sales and marketing for STR. Brown said on an annualized basis, the industry sold more roomnights during the past six months than it has since STR started collecting data in 1989. “ADR is not keeping in line with the growth in room demand,” she said. Industry profit is US$10 billion away from its peak of US$28 billion in 2007, Brown said. Tim Hart of TravelClick said all indicators of future bookings are looking positive—there has been year-over-year growth in group, transient business and transient leisure bookings. As of the second quarter of this year, more rooms were sold in 44 of the top 50 U.S. markets than at any time in history, said Mark Woodworth of PKF Consulting. “That sets the stage for pretty meaningful increases in average daily rate,” he said. “Things are going to remain fairly flat until after the presidential election,” Woodworth said. Get the full story at HotelNewsNow.com