By joining TripAdvisor Instant Booking, Marriott pays TripAdvisor a lower commission for these bookings than it would pay for Marriott bookings through online travel agencies such as Expedia and Booking.com, and Marriott still gets a lot of branding as consumers get reminded, “TripAdvisor in partnership with Marriott.” Marriott.com is the chain’s lowest-cost channel 0 much lower than online travel agency sites and considerable lower than TripAdvisor Instant Booking, too. HeBS Digital estimates that its clients’ costs for direct bookings on their own websites are 4-7 percent versus more than 18 percent for commissions paid to online travel agencies. The amount of commission that the chains have to pay TripAdvisor for Instant Bookings undoubtedly would fall somewhere between the online travel agency versus book-direct range. That’s why it makes sense for Marriott to advertise on TripAdvisor a special offer for Marriott Rewards members even though it is offering a booking option on TripAdvisor higher on the screen. Marriott’s distribution costs are lower for bookings on its website. Get the full story at Skift