The contribution Britain’s tourism industry makes to the UK economy is predicted to more than double in the next 12 years. Such growth would place the sector’s worth at over £257 billion, making it an employer to some 3.7 million people and seeing it outperform even the retail industry by 2025. What demands are customers likely to make on the sector during this time, and what strategies must operators put in place to not only meet, but exceed these demands in order to achieve this growth? Here are 10 principle trends and how they are influencing customers’ thought processes and choices. Get the full story at Hotel Industry Magazine