According to the J.D. Power 2016 North America Hotel Guest Satisfaction Index Study, overall satisfaction did increase this year by two points to 806, but it was a smaller increase than in previous years. The study calculates satisfaction on a 1,000-point scale. Rick Garlick, global travel and hospitality practice leader at J.D. Power, noted that perks have become standard. “When guests no longer see added value in the quality of amenities they receive, the only option to truly differentiate a brand is to develop a strong service culture that makes guests feel special and appreciated,” he said. Get the full story at Travel Weekly