Engaging multiple generations at a specific event or holiday allows hotel brands to create relationships that may extend to further stays during a guest’s next vacation. “The Easter weekend is the longest U.K. Bank Holiday weekend in the year with most people off work on both Good Friday and Easter Monday, hence the perfect opportunity for a short break,” said Lynn Brutman, general manager at Four Seasons Canary Wharf, London. “In terms of guests staying at the hotel, this is very much a mixture of couples and families spending the long weekend in London,” she said. “Our Easter Brunch is very much focused on the local community, and the majority of those attending are residents from the Canary Wharf area and the wider East London area. Get the full story at Luxury Daily