Hotel ICON is located in the bustle and energy of Tsim Sha Tsui. The property is luxuriously designed while maintaining a uniquely intimate feel. Their partnership with the School of Hotel and Tourism Management of The Hong Kong Polytechnic University ensures they are on top of the latest hospitality trends, including training tomorrow’s hospitality leaders from the school. Their affiliation with the University as well as their relatively flat management structure means they have the flexibility to test and learn from the latest and greatest hospitality solutions. “I think we’re able to be more responsive and try new things,” says Michelle Lai, ‎Director of Communications and Public Relations at Hotel ICON. “Through experimenting and trying new initiatives, we’ve established ourselves as a leader in the market.” The team tried some online marketing initiatives in the past. However, it was largely based on demographic targeting alone, and wasn’t driving the results they desired. Get the full story at Sojern