Common themes from the interviews that seem to emerge include:

- It?s time to get back to basics and cover these well
- There will be an increasing reliance on online technology in the year ahead
- We?ll have to work together, both offline and online, for the best results
- Utilization of mobile and on-the-go marketing will increase moving forward
- There will be a renewed focus on internationalization and destination marketing
- ROI measurement and analytics will become keystones to online success
- A better understanding of our customer needs, niches and experiences will be required
- There will be an increasing use of rich media and online PR in hospitality
- The Hospitality industry will start experimenting with social media in earnest
- Creativity and common sense will reign supreme (or so it ought to!)

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